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Customer Management

Update: 2026-06-15 | 23,639 views | Share
 
Customer data & player care

Customer Management

The Customer Management feature helps you centrally store and manage information for all customers who have used services at your venue. Each customer can have a dedicated profile that includes basic information, booking history, purchase transactions, and data generated throughout their service usage.

Managing customer data on one unified platform helps venue owners and staff provide better customer care, track service usage frequency, analyze booking behavior, and build more suitable business programs.

Centralized customer profiles

Store basic information, contact details, notes, and related customer data in one centralized system.

Transaction history tracking

Summarize booking history, on-site purchases, services used, and total transaction value for each customer.

Support customer care and business growth

Customer data helps venue owners understand customer needs, increase return rates, and launch more relevant promotions or care programs.

1. Customer profiles

Each customer can be managed through a separate profile in the system. This profile helps staff quickly look up essential information when customers book courts, use services, or make transactions at the venue.

Basic information

Basic information helps identify customers and supports communication, customer care, and booking order processing.

  • Full name: The customer’s name or display name in the system.
  • Contact information: Phone number, email, or other contact channels if available.
  • Sportnet account: Linked to the player’s account if the customer books online.
  • Join time: The time when the customer first generated a transaction or used services at the venue.
  • Notes: Important information that staff should keep in mind when serving the customer.
Update and enrich customer data

Customer information can be edited or supplemented when needed to reflect accurate data during daily operations.

  • Update contact information when customers change phone numbers or email addresses.
  • Add notes about booking habits, special requests, or customer care history.
  • Link customers with booking orders or related transactions.
  • Standardize data so staff can search more easily and serve customers better.
Suggestion: Standardize how customer names, phone numbers, and notes are entered to avoid duplicate records, especially when customers may book through multiple channels such as online booking, phone calls, messages, or walk-ins.

2. Customer transaction history

The system automatically summarizes transactions related to each customer, helping venue owners and staff understand the customer’s service usage history without searching across multiple data sources.

Booking history

Customer booking records are stored for lookup, customer care, and service usage analysis.

  • Dates and time slots the customer usually books.
  • Court Types or specific courts the customer has used.
  • Status of booking orders created by the customer.
  • Booking frequency by week, month, or specific business period.
  • History of schedule changes, cancellations, or adjustments if any.
Purchase and service history

In addition to bookings, the system can also record on-site purchases and add-on services used by the customer.

  • History of drinks, snacks, or products purchased at the venue.
  • Services used, such as racket rental, equipment rental, or coaching.
  • Total transaction value from bookings, on-site sales, and add-on services.
  • Data for reconciliation, customer care, and business reporting.
Meaning: When transaction history is stored centrally, venue owners can quickly identify frequent customers, new customers, inactive customers, and customer groups with high transaction value.

3. Synchronize customer data across the system

Customer data is connected with other features in the Venue Management module on Sportnet. When new transactions occur, customer profiles can be updated to keep data complete and consistent.

1

Customer books online or at the venue

When customers book online on Sportnet or staff create booking orders for them at the venue, customer information is recorded in the system.

Related data: Customer information, booking schedule, Court Type, time slot, cost, and booking order status are linked to the customer profile.
2

Customer purchases products or uses services at the venue

On-site sales, add-on services, or related products can be recorded in the customer’s transaction history.

Example: A customer rents a racket, buys a drink, uses a coaching service, or generates other payments while using the court.
3

Data is summarized in reports and statistics

Customer and transaction data is used to support reporting, statistics, customer care, and business campaigns.

Result: Venue owners can track high-frequency customers, total transaction value, return trends, and the effectiveness of promotional programs.

4. Connect with other features

Customer Management does not work independently. It is connected with key features in Venue Management, allowing customer data to be updated naturally during daily operations.

Connect with bookings and orders

Each booking transaction can be linked to a customer profile to create a clear service usage history.

  • Online booking: Customers who book through Sportnet are recorded in the system.
  • Booking order management: Customer profiles are linked to each booking order.
  • Booking calendar: Court usage history helps track booking habits.
  • Promotional programs: Customer data can support more relevant discount campaigns.
Connect with POS and reports

On-site sales, add-on services, and revenue data can be summarized by customer.

  • On-site Sales (POS): Record customer purchase and service usage history.
  • Revenue reports: Summarize transaction value by customer or customer group.
  • Behavior statistics: Track booking frequency, commonly used services, and return trends.
  • Customer care: Support more effective customer retention programs.
Benefit: When customer data is synchronized with bookings, sales, promotions, and reports, venue owners can manage customers more comprehensively instead of only storing scattered contact information.

5. Support business growth

Building a customer database helps venue owners better understand service usage behavior, booking demand, and transaction value across different customer groups. This is an important foundation for developing suitable customer care and business programs.

Analyze customer groups

Based on transaction data, venue owners can identify different customer groups and create more suitable care policies.

  • New customers booking for the first time.
  • Customers who return frequently.
  • Customers with high transaction value.
  • Customers from groups, clubs, or player communities.
  • Inactive customers who may need re-engagement.
Launch suitable customer care programs

Using customer data, venues can build promotions, care programs, or marketing campaigns that better match each business objective.

  • Discounts for returning customers.
  • Appreciation programs for frequent customers.
  • Promotions for groups booking during off-peak hours.
  • Campaigns to attract new customers from the Sportnet community.
  • Special policies for clubs or fixed player groups.

6. Suggestions for managing customers effectively

Standardize customer data from the beginning:

You should standardize how names, phone numbers, notes, and contact information are entered to avoid duplicate or inaccurate records. The cleaner the data is, the more effective customer care and business analysis will be.

Use transaction history for customer care:

Instead of only storing contact information, use booking history, purchase history, and services used to better understand customer needs. This becomes the foundation for promotions, reminders, re-engagement, or loyalty programs.

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